V2S acts as an open door for veterans, helping them jumpstart a career in commercial and entertainment media.
Co-founded by David Cohen, Peter Friedman and Colonel (ret) Maureen Weigl, V2S is a not-for-profit organization that provides U.S. military veterans:
- Meaningful employment in media production
When you submit your profile to Vets2Set, you get:
Meaningful employment & networking opportunities
Your own personal network of production professionals
Opportunities to work in a wide range of commercial and entertainment media
Unique job opportunities personalized to your skill set
how it works
Vets2Set will maintain a proprietary database of veterans’ personal and professional information that a production company needs when staffing a production. Production companies will reach out directly to veterans when a production is starting and will then enlist two veterans for a job.
Payment to each veteran is made directly by the production company. Each veteran will fill out a W9 tax form at the start of employment. Each day a time card is filled out and tracked by the production company, same as for all their employees. At the conclusion of the job all appropriate taxes will be deducted, as designated by the veteran, and a check will be sent from the production company directly to the veteran. At no time does any payment come to V2S.
A simple completion report is required to be filled out by the veteran at the conclusion of each job and logged into our proprietary database. This helps V2S track the success of the program.
board of directors
Vets2Set is anchored and led by the deep connections and experience of its team members—who have experience in both the advertising and production industries as well as the U.S. Military and Department of Labor in regard to veteran resource deployment and affairs. With this dynamic set of individuals, V2S is able to successfully provide veterans with unique opportunities that meet their needs.
Creative Director, Head of Production and Director of Advertising are just some of the positions David has succeeded in during his four decades as an advertising and marketing executive. While most of his time was spent in the senior executive suite at advertising agencies such as Ogilvy/NY and Foote, Cone, Belding/NY, David also ran a post-production company and a design group in New York developing and producing television commercials as well as promos for network television, cable and film. As a Director of Advertising, David helped to define brands and heighten brand awareness for companies such as ADT Security Systems, Vitacost.com and Weis Markets.
In the past several years, David has established himself as the go-to consultant overseeing production for clients such as Samsung Electronics and the Health Division of ADT, as well as for brands such as Olay. David has served on the board of directors of The Actors Company Theater (TACT) in NY and has been a volunteer with The Gift of Literacy Program in NY and Take Stock in Children in West Palm Beach, FL.
Co-Founder/Executive Vice President
Peter has been an active member of the advertising and commercial production business for over four decades. In the late 1980’s, he was chosen to create and manage a commercial production studio for George Lucas and Lucasfilm. He spent five years overseeing all commercial production.
In the mid 1990’s, he was asked by Nike Inc. to become their first Global Head of Television. Peter traveled the world overseeing Nike commercial production, working with their worldwide ad agencies and brand ambassadors. In 1999, Peter returned to New York to run the television production department at the McCann Erickson Worldwide ad agency. For nine years, he oversaw the largest commercial television department in North America.
In 2007, Peter became VP/Executive Producer/General Manager of PGA TOUR Entertainment. As the General Manager, he ran a full-service studio that produced live weekly TV shows, world feeds every weekend to over 500 million people, and a series of Network Specials for CBS and NBC. He set up and ran the commercial division for PGA TOUR Entertainment and created an original content group.
In 2010, Peter left PGA TOUR Entertainment to start his own consulting company where he continues to work for Samsung, Nike and Bacardi.
As editorial director and publisher for three decades, Paul built and managed the reference departments of Macmillan Publishing, Simon & Schuster, and Marshall Cavendish. He produced hundreds of multivolume encyclopedias and supervised the conversion of more than 25 million words of award-winning content for use in interactive databases.
Holding a PhD in Philosophy of Religion from Columbia University, Paul has served as President of the Friends of the Burke Library, Columbia University; a Director of the Board of Trustees, Union Theological Seminary in New York; on the Executive Committee of the Advisory Board, Slifer House Museum, Lewisburg, PA; and as Founding Director, Out of The Closet Thrift Shop and Foundation. In retirement Paul has worked as an adult literacy tutor and food bank volunteer in Palm Beach County, FL.
Chief Financial Officer
Seth was a corporate and investment banker for more than 18 years before joining his client, Planet Payment, to build an emerging business into a global, NASDAQ-listed company, serving first as CFO for 6 years and then as SVP, acting in COO and sales functions, for 7 more years. During Seth’s tenure as CFO, he was responsible for accounting and corporate finance functions. As SVP, Seth had oversight and responsibility for the day-to-day activities of the Americas business.
Seth holds an MBA from Emory University’s Goizueta Business School and graduated cum laude with a BS dual degree from Syracuse University’s S.I. Newhouse School of Public Communication and Whitman School of Management. He served on the Board of Directors for Island Harvest Food Bank in New York before assuming his current role as a member of the organization’s Monsignor Thomas Hartman President’s Council. Seth is also a Board member of the Asofsky Family Foundation.
Vice President/Chief Development Officer
Lynn is an unrivaled and impassioned impresario of all things related to media production and event planning and execution. During her 28 years with Ogilvy she has produced commercials, documentaries, live celebrity events, theatrical sets, trade shows and forums, flash-mobs, and major political functions. After 16 years as Ogilvy’s Senior Partner / Director of Production, she now serves as Ogilvy’s Director of Event Management and Experiential Design.
The beneficiaries of Lynn’s expertise include major corporations such as IBM, Johnson & Johnson, MetLife, and Unilever; industry organizations, including Ad Forum and Advertising Research Foundation; as well as charitable and cultural organizations such as the American Red Cross, Cancer Cares, Academy of Arts and Sciences, and Museum of Art and Design.
Among the several feature films produced by Lynn, her work as executive producer of “The Brotherhood” stands out. Shown on opening night of the Tribeca Film Festival in 2003, the film looks at the lives of New York City firefighters one year after 9/11. In 2012, Lynn’s film “Booker’s Place—A Mississippi Story” opened the Tribeca Film Festival and was winner at Hot Docs and the Davey Awards.
Lynn is a member of the National Academy of Television Arts & Sciences and serves on the board of the Hudson Ballet Theatre.
Colonel (ret) Maureen Weigl retired from the Army in May 2016 after serving for 25 years. In her last assignment, she served as the Director of Military Personnel for the Pennsylvania Army National Guard (PAARNG) where she was responsible for all human resource and personnel policies, guidance, and actions for over 15,000 military members of the PAARNG.
As an Adjutant General Corps Officer, Colonel Weigl has extensive experience in human resource management, and she is a decorated veteran with awards for her countless achievements. Colonel Weigl is also Lean Six Sigma Green Belt, Project Manager, Executive Leadership Coach and a member of the American Legion.
Maureen is currently serving on the Lieutenant Governor of Pennsylvania’s Military Veteran Task Force and focuses on employment and transition assistance for service members and veterans. Maureen continues to serve veterans and has been partnering with clothing manufacturers to make adjustable clothing for veterans and others with prosthetic limbs.
Vets2Set broadens and deepens opportunities it makes available to veterans through the advice and guidance of a council of industry and military leaders willing to offer their expertise and influence to promote the work of the organization.
USAF veteran Rick Boyko spent 30 years creating advertising for major brands at advertising agencies including Leo Burnett, Chiat/Day, and Ogilvy & Mather. As Co-President, Chief Creative Officer of Ogilvy North America, he integrated Ogilvy’s North American offices and helped lead the agency to be named Agency of the Year by Advertising Age in 2000.
In 2003 Boyko stepped down from Ogilvy to become Director and Professor of the Virginia Commonwealth University (VCU) Brandcenter Masters Program. He has served on the boards of the 4A’s, Art Directors Club (ADC), One Club, and Advertising Week. From 2005 to 2013 he was Dean of the Roger Hatchuel Academy of the Cannes Festival. In 2011 Boyko conceived and helped produce the video Pursuit of Passion, Diversity in Advertising. He has sat on the boards of Martha Stewart Living Omnimedia, Napster, and Butler Shine Stern & Partners.
He has won many advertising awards and is most proud of being awarded the prestigious Ellis Island Medal of Honor and for his contributions to the book Brotherhood and being named Honorary Deputy Chief of the FDNY. In 2012, in honor of his many contributions to the industry, Boyko was inducted into the American Advertising Federation’s Hall of Fame.
Jeff Devlin is Chief Marketing Officer, Specialist Leader, Government, Advertising and Commerce at Deloitte, with over 25 years of combined experience in creative strategies, management, and new business development. He has placed more than 1.2 billion dollars in billings of key accounts, including NFL, Sirius/XM, and Atari. As Chairman of Government Practice at WPP, the world leader in marketing communication services, he was instrumental in winning the US NAVY, Altice, AMTRAK, and the 2020 US CENSUS accounts. In addition to his role in the launch of Diet Coke, Devlin’s earlier work included Chairman of Clarity Development Group, Inc., CEO of Medialogic, and executive producer and owner of Flying Tiger Films.
A member of WPP’s North American New Business Council, Devlin also plays an advisory role for Atari and Sirius/XM Sat Radio. Devlin is a member of the prestigious Union League Club and Co-Founder of the National Opioid Action Coalition. He has been a guest speaker at the Pentagon, The White House, and CDC.
In his position as President and CEO of the Association of Independent Commercial Producers (AICP), Matt Miller presides over an organization whose members account for 80 to 85 percent of all ads in motion image that air nationally, regardless of media platform. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. He is the spokesman for more than 400 production and post-production companies, which, along with another 200 affiliated firms, comprise the AICP membership.
Miller is instrumental in aiding AICP members by disseminating information; negotiating labor agreements; developing industry standards; providing professional development; and marketing American production through AICP Week, which includes the AICP Show and the AICP Next Awards. Miller is a trustee of the Directors Guild of America (DGA) Producer Pension and Health Funds and serves as chair of the DGA Commercials Qualifications Administration.
He is also a member of the American Society of Association Executives. Prior to joining AICP, Miller was a director in the Member Services Department of the Association of National Advertisers (ANA).
Frank Monteiro is Chairman, President, and CEO of Drew Marine and has been in positions of financial leadership for more than twenty years, including positions as Chief Financial Officer at MacDermid Incorporated and Platform Specialty Products. In 2017, he formed Brass Axe Capital, a business advisory corporation. In addition to his responsibilities for businesses earning billions of dollars in yearly revenues, Monteiro has found time for numerous community efforts. Serving as board member of the Connecticut MS Society since 2013, he was Chair from 2018 to 2020.
The Greater Waterbury United Way has benefited greatly from his leadership as board member, finance committee member, and Co-Chair of its Annual Campaign. Frank also lends his charitable support as board member and past Chair of the board for the St. Mary’s Hospital Foundation, Waterbury, CT. Monteiro has been the recipient of several public service awards in both Colorado and Connecticut.
Perry Schaffer has been responsible for bringing together marketers and content creators to produce communications for numerous Fortune 1000 companies. Through his representation firm, SchafferRogers, he is aligned with a group of world-class content creators, including production companies, filmmakers, and animation companies.
Trained in law and conversant with the needs of advertisers, he has organized a wide-ranging roster of resources in experiential marketing and social media. Long before the term “social media” was born, Schaffer founded WheresSpot, a robust social media property that has provided value to the business community for over 20 years.
ALLYSON R. SOLOMON
USAF Brigadier General (Ret) Allyson R. Solomon is President of the National Guard Youth Foundation. Having served nearly 36 years in the National Guard, her position prior to retirement was Assistant Adjutant General for Air, Maryland Air National Guard. She was responsible for the overall management of a 1,500-person organization.
Solomon has been recognized as a role model by the Maryland Women’s Hall of Fame. She is an active member of Alpha Kappa Alpha Incorporated, the National Guard Association of the United States, and the National Guard Association of Maryland.
She also serves as a Director for the Military Women’s Memorial Foundation, Next Mission Technology, and on the Advisory Board of Opportunity Youth United. She previously served as a member of the Defense Advisory Committee for Women in the Services.
Whether you’re a veteran, an industry employer, or a future donating partner, VETS2SET is here for you. Please fill out the form that corresponds to you, and V2S will provide the additional next steps.